Susan Mersch Parlangeli 

How do you make Greater Detroit even greater? You invest in its future. That was the idea behind an integrated campaign we created for the United Way of Southeastern Michigan.  Developed to support their early childhood initiative, it depicted successful Detroiters as children and consisted of digital content, social, OOH, print and TV.  In the end, people got a glimpse of Detroit’s future and The United Way had one of their most successful fundraising campaigns ever.