The Taurus wasn’t exactly known as a performance car.  And we needed to change that.  So we enlisted NASCAR champion and adrenaline junkie, Carl Edwards to put it to the test. And to make it a little more interesting, we brought along a few unsuspecting Ford engineers to explain the technologies. A 360-degree campaign followed proving that the new Taurus was so powerful, it surprised even the guys (and girls)  who made it. In the end, people everywhere knew the new Taurus was the real deal.