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Susan Mersch Parlangeli
Executive Creative Director
Quicklane Bowl
Quick Lane is one of those great clients with no-so-great budgets. So, when the Quick Lane Bowl rolls around each January, we get creative with our resources. It turns out animals are way cheaper to work with than humans - and way cuter. So our spokes-technician, Murphy took the backseat to his four-legged pal and was a big hit before, during and after the game.
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