ONE TANK ADVENTURE
A car with great MPG is good. But a car with great MPG and cool features is a lot better. To prove it, we teamed up with You Tube sensation and adrenaline junkie, Devin Super Tramp for a branded content series about the amazing adventures we could have on a tank of gas. We jumped head first off bridges, tight-roped across canyons and broke the speed limit on skateboards. Then, we took over the MSN homepage for a week and launched the series. In the process, we racked up 69 million views on his channel alone and created a whole new following for the Ford brand.