ONE TANK ADVENTURE
A car with great MPG is good. A car with great MPG and cool features is better. To prove it, we teamed up with YouTube sensation and adrenaline junkie, Devin Super Tramp for a branded content series that showed the amazing adventures you could have on a tank of gas. We jumped head first off bridges, tight-roped across canyons and broke the speed limit on skateboards. Then, we took over the MSN homepage for a week and launched the series. In the process, we racked up 69 million views on his channel alone and created a whole new following for the Ford brand.