One Tank Adventure
We teamed up with YouTube sensation and adrenaline junkie, Devin Supertramp for a branded content series that showed amazing adventures you could have on a tank of gas. We jumped off bridges, tight-roped across canyons and broke the speed limit on skateboards. Then, we took over the MSN homepage for a week and launched the series. In the process, we racked up almost 100 million views on his channel alone and created a new following for the Ford brand.