THE NEW EXPLORERS
To launch the new Explorer, we wanted to put it to the test. So, we left the pavement behind and took it on a coast-to-coast road trip on the less traveled, back roads of America. This episodic content series and robust social campaign chronicled the journey of influencer, artist, rock-climber and all-around cool Dad, Jeremy Collins and his equally cool family. The successful series resonated with families and critics alike and delivered a simple, powerful message to an over-scheduled, over-connected culture.