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Susan Mersch Parlangeli
The New Explorers
To launch the new Explorer, we left the pavement behind and took it on a coast-to-coast road trip on the back roads of America. This content series and robust social campaign chronicled the journey of influencer, artist, rock-climber and all-around cool Dad, Jeremy Collins and his equally cool family. The successful series resonated with audiences and delivered a simple, powerful message to an over-scheduled, over-connected culture.
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