NASCAR HALL OF FANS
There’s a NASCAR Hall of Fans dedicated to all the rock star drivers out there. But what about the fans that make it all possible? In 2019, we created a Ford NASCAR Hall of Fans honoring all the super fans that keep the sport going strong. This socially-driven program let people campaign to collect votes to be crowned NASCAR’s biggest fan. In the process, we got the drivers in on the fun surprising the fans, reading their crazy comments and sharing the love all over their social channels.