The Muskegon Luge is a world-class luge run in Northern Michigan. And you don’t need to be a spandex-wearing Olympian to enjoy it. But no one knew about it. So we decided to get the word out and created their first-ever branding campaign. Everything from TV to social to signage to the drink cups sold at the bar. The media took notice. The online community took notice. And the once undiscovered complex enjoyed the biggest season in their history.