The Muskegon Luge is a world-class luge run right in the heart of Michigan. And you don’t need to be a spandex-wearing Olympian to enjoy it. The problem was, no one knew about it. So we made it our mission to get the word out and created their first-ever branding campaign. Everything from TV to print to signage to the drink cups sold at the bar. The result? The media took notice. The online community took notice. And the once undiscovered complex enjoyed the biggest season in their history.