MACKINAC STATE HISTORIC PARKS
Mackinac State Historical Parks came to us looking for some outdoor boards. So, we gave them that. And then some. We created an all-new, cohesive identity for the eight individual parks that brought together the past and the present. Out of home boards, posters, print ads and onsite advertising blanketed Northern Michigan while online ads targeted those closer to home. The result? Lots of love and lots of visitors for one of Michigan’s most beloved cities.