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Susan Mersch Parlangeli
Ford Owner Experiences
There are many services and experiences that make being a Ford owner cool. So we wanted to find a cool way to talk about them. So, we created video and social content that showed all kind of owners (even vampires) what they could be doing with their time while Ford took care of their vehicles. Now, that's ownership built around you. This work expanded well beyond video content and ran across tiers one, two and three.
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