Eton Academy, a school for children with learning challenges, was looking for materials to help raise money for their school expansion. We quickly fell in love with this special school, its students and its staff and the project took on a life of its own. We developed a campaign starring the students themselves that brought them and not their disabilities - to the forefront. In the end, we created digital content, TV, posters, print, and radio. And the school? They raised the money they needed and then some.