FORD F-150/ROCKET LEAGUE PARTNERSHIP
It’s no secret that F-150 is Built Ford Tough.
But Ford needed to prove its strength to a new audience - people who weren’t spending their days on a work site. So, we had an idea – put it up against their cousin’s trash team. Working with emerging media agency D20 and gamer developer Psyonix, Ford became the presenting sponsor
of the Rocket League Championship Series Winter Majors, an event that showcased the world’s best players. Then, they announced what fans had been begging for – the first ever truck in game. A few days later, to give them even more cred, they created the Rocket League + Ford Freestyle Invitational. A never-done-before event that let the top freestylers in the country show off their moves in the tricked out F-150 RL edition. The live streamed event was a huge hit with over 3 million Twitch views and 49 million overall impressions. Plus, the F-150 was downloaded over a million times. Fans ate it up. So, Ford did what they do best and built an IRL Rocket League Edition truck that was released at the Chicago Auto Show.
This project was a massive collaboration between emerging media agency D20, content creators Pretty Bird, game developer Psyonix and GTB.