What made Ford Service different than any other service center? The answer was pretty simple. No one knows your Ford better than Ford. They design it. They engineer it. They build it. So, it only makes sense that they service it. Dwayne Johnson agreed then hopped on a plane and spent 3 days in the Detroit cold telling everyone else. In the end, we had TV, digital, social, print and POS materials in the bag. Then to make it even better, Mr Johnson chronicled the whole thing and shared it with his 140 million followers.