What made Ford Service different than any other service center? That was the challenge we had to answer. After some time banging our heads against the wall, it came to us. No one knows your Ford better than Ford. They design it. They engineer it. They build it. So, it only makes sense that they service it. Dwayne Johnson agreed then hopped on a plane and spent 3 days in the Detroit cold telling everyone else. In the end, we had TV, digital, social, print and point of sale materials in the bag. And to make it even better, we asked Mr Johnson to chronicle the whole thing and share it with his 140 million followers.