Susan Mersch Parlangeli 

Ford wanted to revamp and rebrand it’s used vehicle program. That meant a new name, a  new look and of course a new launch campaign. More specifically we needed a campaign that differentiated us from other OEM’s and our competitors. So we did just that and created one with a simple relatable premise - while buying online is convenient, it can lead to unwanted surprises. 

That's why it's best to see some things in person first.