Susan Mersch Parlangeli 

Bobble Dwayne

Managing our client's needs and Dwayne Johnson’s schedule wasn't easy, so we came up with a way to keep people talking about the Ford brand. We started with content that people were already talking about and then got creative.  Enter Bobble Dwayne.  The first post received over 2 million views in 24 hours with no paid media.Then, when the real Dwayne Johnson was named People Magazine's Sexiest Man Alive, his bobble got in on the action.