The good news – we signed one of the biggest stars in Hollywood. The bad news – we signed one of the biggest stars in Hollywood. Managing our client's needs and Dwayne Johnson’s busy schedule wasn't easy, so we came up with a solution to keep people talking about our brand. We leveraged some content people were already talking about, then got creative. Meet Bobble Dwayne. One day in Detroit with a borrowed camera and a crazy idea and the rest is history. The first post alone received over 2 million views in 24 hours with no paid media.
When the real Dwayne Johnson was named People Magazine's Sexiest Man Alive in 2017, even his bobble jumped on the bandwagon.