Managing our client's needs and Dwayne Johnson’s busy schedule wasn't easy, so we came up with a way to keep people talking about our brand. We leveraged content that people were already talking about and got creative. One day in Detroit with a borrowed camera and a crazy idea and the rest is history. The first post of Bobble Dwayne received over 2 million views in 24 hours with no paid media.
Then, when the real Dwayne Johnson was named People Magazine's Sexiest Man Alive, even his bobble jumped on the bandwagon.