The New Power Suit
For women today, the definition of power suit has changed. It’s anything from a lab coat to a mechanic’s jumpsuit to a pair of boxing gloves. To support the launch of the new Explorer, we partnered with Meredith publications and shined a light on trailblazers who are challenging gender norms and paving the way for a new generation of women. This robust campaign produced over 100 pieces of content and ran across multiple platforms in digital, social and print. It also included simultaneous cover takeovers of five national women’s magazines - a first for any brand.