For women today, the definition of Power Suit has changed.  It’s anything from a lab coat to a mechanic’s jumpsuit to a pair of boxing gloves and wraps.  To support the launch of the new Explorer, we partnered with Meredith publications and shined a light on female trailblazers who are challenging gender norms and paving the way for a new generation of women.   This massive campaign produced close to 100 pieces of content and ran across multiple platforms in digital, social and print.  It also included simultaneous cover takeovers of five national women’s magazines - a first for any brand. 

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© 2016 by Susan Mersch.