WOMEN WHO POWER AMERICA FORWARD
As a follow up to our first campaign designed to help change the perception that Ford is a brand for men, we launched "The Women Who Power America Forward. This work aligns with the Ford brand campaign, Built for America and celebrates the women who are out here building, shaping and moving our country forward. This multi-faceted campaign that lived everywhere from multiple social platforms to podcast integrations to a
LinkedIn panel contained over 250 pieces of content. And it was created, produced and launched in the midst of the global pandemic by almost totally female team.