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Susan Mersch Parlangeli
Women Who Power America Forward
As a follow up to our first campaign designed to help change perceptions that Ford is a brand for men, we created "The Women Who Power America Forward." This work celebrates the women who are out there building, shaping and moving our country forward. This multi-faceted campaign that lived everywhere from social platforms to podcast integrations to a live LinkedIn panel, contained over 250 pieces of content. And it was created, produced and launched in the midst of the global pandemic by almost totally female team.
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