Video games get a bad rap. Most people think those who play don't do much of anything else. But, we knew that wasn't that case. So, when we launched the Bronco (after a 25 year hiatus) we partnered with Ubisoft, the maker of Riders Republic and created a way for players to give back - playing indoors to help the outdoors. We created the Fearless Ford Adventure Tour within Riders Republic for these gamers who also loved the outdoors. When they completed the trail, Ford donated money to protect trails they frequent in IRL while they also played in the virtual.