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Drive4UR School

Over a decade ago, Ford created Drive4URSchool and Drive4URCommunity.  Since then, the simple test-drive program has raised over $40 million for schools and communities across the country.  In this work, we had some fun with what happens when there’s not enough to go around.  The poignantly cringe-worthy campaign ran across numerous social channels and continued to contribute to the success of the program.  

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