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Susan Mersch Parlangeli
Car Stories
Everyone has stories about their Dads and everyone has stories about their cars. So, when Father’s Day rolled around, we asked people to tell us their stories and then we brought them to life. The animated shorts lived on our Ford social channels and received one of the best engagement rates of any content in the page’s history. This campaign laid the groundwork for the continuing series, Car Stories on Ford Social.
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