To launch BlueCruise, the new hands-free driving technology from Ford, we did so without saying a word. We casted a real a mother and son who were both deaf and let them experience the technology.  For the first time ever, they were able to communicate with each other while driving.  The inclusive, authentic story resonated with millions and the work was awarded multiple times from The DShow to the One Show, to New York Festivals to finally a short list at Cannes Lions.