FORD SERVICE

In 2019, Ford launched a new brand campaign called Built Ford Proud.  We quickly adapted the attitude-filled campaign voiced by Bryan Cranston and brought it into the vehicle service space.  No easy task for a brand that’s all about oil changes and tire rotations.  But we did it and did it well. The work ran in digital preroll, social, broadcast and in dealerships across the country.  

© 2016 by Susan Mersch.