F-150 BCS Sweepstakes

A sweepstakes brief can be one of those assignments that make creatives cringe. But, we took it as an opportunity. Ford was giving away the ultimate BCS combo so we created a campaign about combos - gone wrong. Enter a helium-sucking football coach, a hot dog-eating mascot and a firework-wielding referee and you’ve got yourself a fun idea. As a result of this wacky work, Ford received a record number of entries. And one lucky fan, won the mac daddy of prizes.