A sweepstakes brief can be one of those assignments that make creatives cringe. But, we took this one as an opportunity. Ford was giving away the ultimate BCS combo so we created a campaign about combos gone wrong. Enter a helium-sucking football coach, a hot dog-eating mascot and a firework-wielding referee to name a few, and you’ve got yourself an idea. In the end, this wacky TV and online campaign helped Ford receive a record number of entries. And one lucky fan, won the mac daddy of prizes.